Thursday, March 7, 2013

Increasing Iron-fisted Control

I am increasingly irritated with this practice of iron-fisted control, particularly in health care. It slows the process and allows the PIOs to choose who is likely to spew the company line and advance their own agendas (such as setting us up with new doctors for opinions to get the word out, rather than the doctor/practitioner who might have the most experience or a different perspective).

I try as often as possible NOT to go through the PIO but often their control is such that the message must be clear to the doctors, say, who are part of the hospital group (for whom the PIO works) to NOT speak to US unless it’s through the PIO.

Dayna Harpster, Senior Staff Writer
The News-Press Media Group

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